TapClicks wants to ensure that your team can tell the data story necessary to keep your customers coming back. Smart Connector enables you to bring that data back into the dashboard for reportingĪdditionally, the TapClicks Customer Solutions team is available to help consult with your team, understand your pain points, and propose a solution to meet your unique reporting needs. Google Sheets for TapClicks allows you to push data to Sheets where you can modify the data yourself TapClicks has a number of ETL features that can help you refine your data:Īdvanced Calculations to create your own formulas Use TapClicks ETL features to create the KPI you needįinally, while the options above will help provide different ways to present your performance data, we understand that there may be cases where you need to modify how the resulting data is calculated. > Select all search impression share metrics you need to be displayed and click Apply. > Click on the Columns icon, then select Modify Columns. If you need to provide exact IS values for specific Google Ads Advertisers or Campaigns in your TapClicks reports, the new TapClicks Live Call widgets can help you tell your data story.įor information about how to create a Live Call widget, please see this article.įor FAQs about Live Call widgets, please see this article. Here’s how to get the data: > Navigate to the campaign, ad group (or product groups for shopping campaigns), or keyword page view. Use TapClicks Live Calls where exact accuracy for Impression Share is required In an effort to provide more options to our customers, we have exposed values that provide more flexibility for your reporting needs. Use the TapClicks homegrown Adjusted Impression Share calculated metrics ![]() By working on developing a higher quality score, and optimizing your ad extensions and bids, you can. If you want to improve your Ad rank, try focusing on these individual aspects. However, when you remove the “Group By = Date”, the result will be a average of those percent values for the date range:Īdditionally, in scenarios where Google Ads returns ranges (at the top and bottom percentiles), TapClicks will assign an arbitrary numeric value to allow the calculation to go through. The formula to calculate Ad Rank incorporates several key elements, including Ad extensions and quality score, as well as some factors that Google doesn’t share. When presenting this data with “Group By = Date”, you will see exactly the daily values provided by Google Ads. ![]() Let’s assume that you have the following Impression Share daily values stored in your database: If you choose not to “Group By = Date”, please note that these individual percent-based values will be averaged when they need to be aggregated across Clients, Campaigns, Ad Groups, or Keywords, and the resulting values in TapClicks will not exactly match the Google Ads platform value for the same date range. Performance Max Ad impressions (and underlying auction insights data) across the Search network will be segmented by “Search” or “Shopping” options.When representing this data for any date range you select in your dashboard, TapClicks applies an averaging formula to these fields to create a representative value for the IS metric for the selected date range.įor the most accurate representation of the direct, daily stored IS fields from Google Ads, we recommend that you use “Group By = Date” in your visualizations.The auction insights report doesn’t show when the impression share is less than 5%.For example, despite showing 100% in the "Impression share" column of your report, your competing advertiser may have a 50% impression share in their eligible auctions. Competing advertisers’ eligible impressions may only overlap with a percentage of your eligible impressions. The impression share shown for a competitor in the auction insights report may differ from the impression share the competitor can view in their own report.Expect campaign and auction insights to match closely, and use the “Product Groups” tab for more granular views.So, this could be different from the campaign level if there are many low volume product groups. The “Product Groups” tab will only show impression share for product groups with the volume required for impression share reporting, and then aggregates the impressions at that level.The reason for the slight discrepancy is likely that auction insights filters out auctions with very low impressions, which the campaign level doesn’t (this is to reduce auction insights latency). ![]() Sometimes impression share at the campaign and product group level and impression share from auction insights reports may have slight differences.However, the overall quality and relevance of your Shopping ads offers do factor into their eligibility. Shopping campaigns don’t use Quality Score.
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